World records can’t be un-broken. Breakthroughs can’t be reversed. This would seem to be a good thing, and for the most part, it is. Someone being the “GOAT” is inspiring and motivating to nearly everyone. However, this one-way ratcheting of standards can have some consequences. Much like living in Manhattan, it is out of reach for mere mortals. This is because we as a society have always put a premium on the Winners.